Since the video conference system entered China in the 1990s, all the way forward, especially the SARS in 2003, created the opportunity for video conferences to enter the market, successfully pushed video conferences into the public eye, and created a boom in the development of domestic video conferences. In 2006, HD users entered the user's attention and opened a new milestone for the development of video conferencing. The 2008 Olympic Games and the 2010 World Expo, together with the integration of the three networks, the further development of high-definition technology, promoted video conferencing to usher in another high-profile development period.
According to the regional market structure analysis, the video conference system in the eastern part of China is in a period of rapid development. The markets in East China, North China and South China are growing rapidly, and the market share is also over 65%. In the central and western regions, the market development is relatively slow, and the market growth in Central, Southwest, Northwest, and Northeast China is below 30%.
Video conference market competition
China's video conferencing system market is in the growth stage of market development. The market is developing rapidly and the competition is fierce. Due to the maturity of international brand technology, entering the Chinese market earlier, the brand influence is higher. At present, the high-end market of China's video conferencing system is still mainly International brands occupy, domestic brands start late, the product technology quality is still different, in addition to the first-line brands, mainly in the low-end market, and price competition is more intense.
At present, the main brands of China's conference system market (referring to the equipment market) occupy a dominant position in the market. The market share is over 90%, the brands are concentrated, and the market share of other brands is less than 10%. The top three brands in the market are Bosch, Taipower and Gongxin. The market share of the three brands is more than 2/3. The Bosch brand still occupies the first position in the market, but with the rapid growth of domestic enterprises, the strength continues to grow. The more Chinese companies are rushing into the ranks of major brands, the market share is expanding further.
Video conference market development prospects
The video conferencing system market is constantly affected by the rapid development of the economy, the technology is constantly updated and progressed, and the market is developing rapidly. As the cost continues to decrease, commercial and civilian video systems will appear to be rapidly developing and popularizing, and the market capacity will be greatly increased.
It is expected that the domestic video conferencing system will show rapid development in the next few years, and a number of domestic private enterprises will rapidly grow and develop to seize the growing video conference cake. According to the "Video Conference System Industry Development Prospect and Investment Strategy Planning Analysis Report" released by the Prospective Industry Research Institute, the growth rate of China's video conferencing market will exceed 30% during the 13th Five-Year Plan period. By 2020, the domestic video conferencing system market will be scaled more than 59 billion yuan and the market shows in growth.
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